For your business, nothing sells a place or product better than vivid colors that fill a whole widescreen television.

Scarborough Downs “Harness the Excitement” Promo This was shot on two different weekends. The first I got out on the track and got a handful of shots of the horses doing their thing, and the second was spent shooting a group of excited onlookers who were willing to venture out into a snow storm on a day when all of the races had been cancelled. Sound effects were later added to the clients specific needs, and the logo at the end was taken from a t-shirt design. It all cam out quite nicely in the end.

Here are a few promos that I put together for the Coast City Comics store when they first opened back in June of '09. All of them were shot before I switched to HD, but the effects are none the less, eye catching and comedic.

“ACTION CHAD!” This promo was based on, and stars an employee of the store who I met there on opening day. His employee badge presented his name with a spiky explosion around it, and I started joking with him about how rare it is to see a name like Chad in a big explosive format. Thus, the character of Action Chad was born. This promo became an instant favorite of the two store owners, who have since dubbed Chad as their own official celebrity.

  “Captivating” This promo had originally played out a bit differently. It ended with me (yes that’s me staring at the toy) shouting “Quit Lookin’ at Me!”. After review however, the store co-owner, Gerald, expressed his favorability to exploding heads rather than verbal retort. I did, with great pleasure on my part, indulge him in his pursuit of cranial fulmination. The glowing eyes were done using a masking and blurring technique that was taught to me by a brilliant amateur film maker in the U.K. Combine this with the famed “Hall of the Mountain King”, and you have a recipe for mayhem my friends.

“Lucid” There’s little I can say about this one that the guy in the cardboard mask hasn’t. The theme of this one is very much Kenny from South Park. I’ve always loved when that character goes into extreme detail about something, and only the characters in the show seem to be able to make out every word of his mumbling. I figured this, combined with a wild array of images depicting what the store offered really gave a good overview to the business.

“Hawt” Another one with me some how getting utterly, physically annihilated in front of the store owner. This one was meant to appeal to the hard core graphic novel fan base, as the illustrated character mentioned is famed as being one of some extraordinary salacious allure.  

All Craziness aside, I AM looking to make some more serious ads, believe it or not. This next piece was nothing official, just me pointing my camera around at a very pretty Inn and Resort out in the White Mountains of New Hampshire. I realized afterward that, for what the place is, I used far too many moving shots when I should have left the camera to sit motionless. Live and learn I guess. It’s still a beautiful place, and I strongly suggest spending a weekend there, summer or winter.

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